This Campaign Brief Template is designed to streamline your campaign planning process by providing a structured approach. It guides you through every key element, from defining your goals and target audience to detailing the campaign tactics and timeline across funnel stages. Inspired by the GACC Marketing Brief framework, this template ensures clarity and simplicity, helping you stay organized and focused on your marketing objectives.
Key Sections:
Executive Summary: A concise overview of your campaign’s objectives, goals, and approach.
Goals: Detailed goals, timelines, and strategic KPIs to measure the success of your campaign.
Audience: A breakdown of your target audience, including roles, industries, challenges, and needs.
Messaging: Core messages, benefits, and supporting points to guide your campaign content.
Content: A list of creative assets, technical documentation, and customer stories needed for the campaign.
Campaign Tactics: A roadmap of tactics by funnel stage, complete with timeline, KPIs, and stakeholder assignments.
Stakeholders: A clear designation of team roles and ownership throughout the campaign.